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Why would anyone pay big bucks for a television spot to advertise something when they could post the same information on their website, or alert their customer base that specials are happening via a Facebook post?
It’s an interesting question?
In these challenging economic times, companies are looking for ways to cut back on their bottom line. For many, the internet has been the tool that allows them to post quality information to an interested customer base without spending money on expensive advertising.
Many talk-radio programs and sports franchises have created Facebook pages for their businesses. These businesses encourage their fans to follow them on the internet, and these consumers are alerted when an advertising special comes along. Two for one tickets, no problem. The indoor football franchise simply posts that information on their Facebook page. The baking franchise that has thousands of followers online simply updates their internet information, and suddenly thousands of consumers are aware that a new brand of chocolate soufflé is now for sale.
The internet has become the world’s vehicle to share information on a global stage. As companies struggle to compete in a global market, the amount of information being ramped up for advertising purposes is mind boggling.
Looking for the perfect wedding dress? Why spend hours shopping at bridal boutiques when you can peruse hundreds of dresses in a few minutes on the internet.
Television, radio and especially newspapers are feeling the advertising squeeze from the internet. As more and more people become internet savvy, the rules of advertising are likely to change in rapid intervals.
